Senior Marketing Consultant
Core
Develop and execute a comprehensive marketing strategy for a new tertiary health education venture to drive community awareness and applicant pipelines across regional Australia.
Role type
Senior Marketing Consultant (Strategic)
Builds
Marketing strategy, multimedia campaigns, and applicant pipelines for a new health education launch
Domain
Higher Education / Health Workforce Training
Deliverable
product features
Required skills
Strategic marketing planning, stakeholder management, media relations, copywriting, CRM management, project management
Preferred skills
Higher education sector experience, healthcare launch experience, HubSpot proficiency, Aboriginal and/or Torres Strait Islander community engagement
Technologies
HubSpot, CRM
Responsibilities
Develop marketing strategy and week-by-week plans aligned to launch timelines; Identify and set up major marketing and media opportunities; Turn community engagement activity into soft marketing opportunities; Review and help shape the new website; Build a pipeline of prospective applicants; Prepare social and traditional media communications