copywriter
Core
Define copy discipline frameworks and standards to evolve CRED's voice across product, marketing, campaigns, and communications.
Role type
Senior Copywriter / Head of Copy
Builds
Brand campaigns, app narratives, films, and content platforms for CRED's exclusive community
Domain
Fintech / Consumer Finance
Deliverable
product features | brand campaigns
Required skills
tone and semiotics, humor and wit, independent initiative, decisive feedback, narrative development, clarity in ambiguity
Preferred skills
psychology of language, point of view, challenging the obvious
Technologies
none stated
Responsibilities
build copy frameworks and standards, evolve and scale brand voice, run independent initiatives, translate direction into briefs, provide decisive feedback, drive narratives for major launches, simplify complex concepts
Seniority
Senior, hands-on IC
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