Growth Content Marketing Manager
Core
Own and scale Airwallex's global growth and demand generation content engine for the payments product, translating complex technical capabilities into conversion-oriented content.
Role type
Senior Growth Content Marketing Manager
Builds
SEO pillar pages, ebooks, whitepapers, one-pagers, and product narratives that drive qualified demand and pipeline.
Domain
B2B Fintech / Global Payments
Deliverable
product features
Required skills
Growth content marketing strategy, SEO fundamentals, technical writing, data-driven optimization, cross-functional partnership, team/agency management, CMS and analytics tool proficiency
Preferred skills
Experience at high-growth B2B tech companies, managing freelancers/agencies, experimentation mindset
Technologies
Webflow, WordPress, GSC, GA4, Ahrefs
Responsibilities
Establish global growth content best practices and scalable processes; write and edit high-impact SEO and long-form content; partner with Product Marketing to translate features into sellable narratives; align content with SEO and performance marketing goals; optimize content based on performance data; manage external content partners.
Seniority
Senior, hands-on IC