Brand and Content Strategist
Core
Define and execute global brand and content strategy for an AI infrastructure platform, translating product innovation and customer outcomes into narratives across social, video, and editorial channels.
Role type
Senior Brand and Content Strategist (Strategy-led IC with team-building potential)
Builds
Global content programs, flagship storytelling initiatives, and content operations systems for an AI Operator platform
Domain
B2B SaaS / Artificial Intelligence / AI Infrastructure
Deliverable
product features
Required skills
Brand strategy, content strategy, storytelling, modern distribution (social/video/community), cross-functional partnership, business outcome measurement, AI domain fluency
Preferred skills
Experience building media-like brands within marketing orgs, ability to scale through contractors/agencies, deep curiosity about AI technology
Technologies
LinkedIn, video production tools, social media platforms, content management systems
Responsibilities
Own the content program across social, video, customer, community, and editorial channels; Translate company narrative into a distinctive content strategy for US and Europe; Build a content roadmap around company priorities and market opportunities; Establish voice, editorial standards, and creative principles; Turn product launches and milestones into compelling stories; Build customer and partner co-marketing engines; Define success metrics and measurement systems for content performance
Seniority
Senior, hands-on IC with opportunity to build a team