PR Account Executive (Technology)
Core
Execute PR strategies and plans for technology and consumer clients, managing media relations and campaign delivery.
Role type
PR Account Executive (Technology)
Builds
PR campaigns, press materials, and media coverage for technology clients
Domain
Public Relations / Technology
Deliverable
client delivery
Required skills
PR strategy execution, media relations management, press material creation, media monitoring, event coordination, market research, stakeholder database management
Preferred skills
Experience in technology, consumer, retail, gadgets, apps, or e-commerce sectors
Technologies
N/A
Responsibilities
Support execution of PR strategies and plans for technology and consumer clients; Develop communication materials such as press releases, media alerts, pitches, briefs, Q&A documents, and reports; Build and maintain relationships with media outlets, journalists, and influencers; Monitor media coverage and prepare performance reports and analysis; Coordinate interviews, press events, product launches, and special activities; Identify media opportunities to increase brand visibility across traditional and digital channels; Ensure timely follow-up on client requests, deliverables, and ongoing projects; Conduct market research, trend analysis, and competitive benchmarking to identify communication opportunities; Maintain and update media, influencer, and stakeholder databases.
Seniority
Mid-level, hands-on IC
