Head of Product (New Product Launch)
Core
Launch a new D2C subscription product in the consumer privacy and security space from zero to one, building it into a category leader.
Role type
Head of Product (New Product Launch)
Builds
A single D2C subscription product for consumer privacy and security
Domain
Consumer tech, privacy, security, D2C subscriptions
Deliverable
production ML models | product features
Required skills
Market research, MVP definition, technical fluency, user journey design, monetization strategy, retention growth, analytics, A/B testing, AI tooling
Preferred skills
Digital advertising experience
Responsibilities
Conduct market research and define product positioning; own the MVP definition and launch execution; partner with engineering to write requirements and manage delivery; build and optimize the acquisition funnel; own UI/UX decisions and user journey quality; drive post-launch monetization, ARPU, and retention growth; utilize AI tools for concept and analysis.
Seniority
Senior, hands-on IC with leadership scope
