Senior Associate- Product & Channel Marketing (Remote)
Core
Develop and execute strategic marketing plans, go-to-market strategies, and channel marketing initiatives to support sales growth and business objectives in the insurance and retirement savings marketplace.
Role type
Senior Associate Product & Channel Marketing
Builds
Strategic marketing plans, go-to-market strategies, campaign content, and channel marketing projects
Domain
Insurance, Retirement Savings, Financial Services
Deliverable
product features
Required skills
Strategic marketing planning, Go-to-market strategy development, Channel marketing management, Campaign planning and execution, Stakeholder collaboration, Budget management, Project management, Marketing analytics, Digital marketing channel expertise
Preferred skills
Financial services/insurance industry experience, B2B marketing experience
Technologies
Workfront, Microsoft Office Suite
Responsibilities
Collaborate with Line-of-Business teams to define business objectives and customer segments; Develop marketing plans leveraging market insights and competitor analysis; Engage stakeholders to develop strategic messaging platforms; Monitor campaign performance and optimize marketing projects; Manage LOB budgets and ensure alignment with annual plans.
Seniority
Senior, hands-on IC
