Marketing & Experience Executive
Core
Deliver integrated marketing campaigns, manage digital channels, and execute events and activations to enhance customer experience in a retail shopping centre.
Role type
Marketing & Experience Executive (Retail)
Builds
Marketing campaigns, digital content, events, and centre activations for Casuarina Square shopping centre.
Domain
Retail / Shopping Centre Management
Deliverable
product features
Required skills
Integrated campaign planning, digital channel management, event coordination, content creation, retailer engagement, performance analysis, stakeholder management
Preferred skills
Tertiary qualifications in marketing or communications, experience in retail or events, creative mindset, strong organizational skills
Technologies
Social media platforms, EDM tools, CMS platforms, Microsoft Office (Word, Excel, Outlook)
Responsibilities
Deliver integrated marketing campaigns from concept to execution; manage and grow digital channels including social media, EDMs, app, and website; create engaging content and maintain online presence; support delivery of centre activations, events, and community initiatives; coordinate in-centre marketing touchpoints; drive retailer engagement; monitor campaign performance and provide insights.
Seniority
Individual Contributor, mid-level