Global Marketing Category Manager
Core
Shape and execute global marketing strategies across defined product categories and business segments, leading product lifecycle and category-management activities.
Role type
Global Marketing Category Manager
Builds
Product portfolios and category strategies for B2B customers and distributors
Domain
B2B Marketing / Product Management / Specialty Products (Lubricants)
Deliverable
product features
Required skills
Category management, Product lifecycle management, Market research, Commercial planning, Stakeholder coordination, Project management, Market intelligence, Sales enablement, Vendor management, Financial acumen
Preferred skills
B2B marketing experience, CRM and marketing automation platforms (Salesforce, Pardot), Knowledge of lubricants and specialty products
Technologies
Salesforce, Pardot
Responsibilities
Execute segment strategies and marketing projects, Lead product lifecycle management (development, optimization, exit), Conduct market research and analyze competitive landscapes, Manage annual marketing category volume and margin planning, Lead commercial activities and track project progress, Coordinate product and SKU optimization reviews, Develop promotional campaigns and sales enablement materials, Build relationships with vendors and suppliers, Support segment and category budgeting and reporting, Contribute to marketing management systems and audit activities, Manage Speed to Market process
Seniority
Mid-Senior, hands-on IC