Product Marketer, Developer Platform
Core
Own go-to-market strategy for fal's developer platform, including Model APIs, fal Agent, and fal CLI, to drive adoption among developers and creators.
Role type
Product Marketer (Developer Platform)
Builds
Developer platform products (Model APIs, AI agents, CLI tools) for generative media
Domain
Generative AI / Developer Tools
Deliverable
product features
Required skills
Go-to-market strategy, product storytelling, developer community growth, API/technical experimentation, content creation, partnership management
Preferred skills
Social media marketing, SEO/AEO, product-led growth, demo creation
Technologies
Model APIs, fal Agent, fal CLI
Responsibilities
Define positioning and messaging for new models and features; lead product launches; grow developer and creator communities via content and partnerships; create demos, tutorials, and use cases; partner with engineering to shape product roadmap; collaborate with growth teams on user acquisition.
Seniority
Mid-Senior, hands-on IC
