Web Developer (Marketing)
Core
Build and maintain marketing landing pages, campaign assets, and website tracking in a PHP/WordPress environment to support paid media, email, and partner programs.
Role type
Mid-level Marketing Web Developer
Builds
Landing pages, campaign assets, reusable templates, and tracking infrastructure for marketing campaigns
Domain
Real estate / Marketing technology
Required skills
PHP, WordPress, HTML, CSS, JavaScript, Google Tag Manager, GA4, HubSpot, A/B testing, Technical SEO, Version Control
Preferred skills
HubL, HubSpot APIs, Generative Engine Optimization, Heatmap tools, Regulated industry experience
Technologies
PHP, WordPress, HubSpot, Google Tag Manager, GA4, JavaScript, HTML, CSS, SEO
Responsibilities
Develop and maintain pages in PHP and WordPress, including HTML, CSS, and JavaScript. Manage the staging-to-production process for page changes. Own website tracking, including Google Tag Manager, GA4, conversion and call tracking, and paid-channel pixels. Design, build, test, and maintain landing pages for paid media, partner programs, and email campaigns. Run and document ongoing A/B tests, and improve signup-funnel conversion using behavioral data. Improve organic search performance through on-page optimization, technical SEO, redirects, sitemaps, page speed, and Core Web Vitals. Build pages and forms for product launches, partner marketing, events, and seasonal campaigns.
Seniority
Mid-level, hands-on IC
