Content Marketing Manager (German-speaking Market)
Core
Define brand voice and drive content strategy for an AI-powered communication product to help SME customers discover, understand, and trust the solution in the German-speaking market.
Role type
Content Marketing Manager (German-speaking market)
Builds
Brand voice, website copy, landing pages, paid social/YouTube ads, organic social content, and product positioning messaging.
Domain
B2B SaaS / AI Communication Products
Deliverable
product features
Required skills
Content marketing strategy, copywriting, performance marketing, A/B testing, user research, video ad scripting, organic social strategy, influencer collaboration, product positioning
Preferred skills
AI product marketing, voice technology marketing
Technologies
YouTube, Paid Social platforms
Responsibilities
Own end-to-end content marketing strategy for the German-speaking market; Write and manage website copy and landing pages optimised for conversion; Produce high-performing copy for paid marketing channels including YouTube and Paid Social; Script ad creatives for video and social platforms; Develop and execute organic content strategies across social channels; Use A/B testing, user research, and performance data to continuously improve messaging; Contribute to product positioning and go-to-market messaging.
Seniority
Mid-level, hands-on IC