Influencer Marketing Manager
Core
Building and executing a developer influencer marketing program from scratch to drive sign-ups and conversions for an open-source orchestration platform.
Role type
Influencer Marketing Manager (Developer/Tech focus)
Builds
Influencer campaigns, creator partnerships, and content assets for an open-source infrastructure platform.
Domain
Open-source software / Developer tools / Infrastructure
Deliverable
product features
Required skills
Influencer sourcing and qualification, contract negotiation, campaign brief management, relationship lifecycle management, data-driven ROI analysis, playbook creation
Preferred skills
Agency influencer campaign experience, creator platform background, DevRel sponsorship experience, open-source/dev tools marketing experience
Technologies
Social Blade, Passionfroot, GitHub, Discord, Twitter, PostHog, Dub, Hubspot, Common Room, Google Analytics
Responsibilities
Map and score potential tech creators, negotiate rates and close deals, create modular messaging kits and manage content delivery, track performance metrics (CPM, sign-ups, conversion), expand into adjacent channels like newsletters and podcasts, document processes and build self-serve onboarding flows
Seniority
Individual Contributor, building a function from scratch