Brand Design Lead
Core
Own the end-to-end visual identity and brand system for a production AI platform, collaborating on a full brand refresh with an external agency.
Role type
Senior Brand Design Lead
Builds
A scalable, documented design system and self-serve design resources (templates, tooling) for the engineering and product teams.
Domain
AI Infrastructure / Developer Tools
Deliverable
production ML models | product features
Required skills
Brand identity design, Design system architecture, Web design, Agency collaboration, Visual execution across digital and OOH, Strategic brand storytelling
Preferred skills
Light HTML/CSS or Webflow knowledge, Experience with technically complex B2B products, AI/ML domain familiarity
Technologies
Figma, Canva, Webflow
Responsibilities
Collaborate with the Head of Brand and external agency on a full brand refresh; Define and codify visual identity, tone, and design language; Build and maintain a practical, documented design system; Create self-serve design workflows and templates for the wider team; Execute visual campaigns across web, social, events, and sales collateral; Concept and manage digital and out-of-home brand campaigns.
Seniority
Senior, hands-on IC with strategic ownership
