Marketing Manager - Growlr
Core
Drive brand awareness and community engagement for a globally recognized LGBTQ+ social and dating platform through creative marketing initiatives, event activations, and strategic partnerships.
Role type
Marketing Manager (Experiential & Community)
Builds
Brand presence across North America via authentic experiences, strategic collaborations, and innovative campaigns.
Domain
LGBTQ+ social and dating platform / Experiential marketing
Deliverable
product features
Required skills
Event partnership management, Influencer collaboration, Sponsorship negotiation, Digital marketing research, Vendor sourcing, Adobe Photoshop, Adobe Illustrator, Project management, Creative strategy, LGBTQ+ cultural insight
Preferred skills
None stated
Technologies
Adobe Photoshop, Adobe Illustrator
Responsibilities
Identify and coordinate event partnerships across the US and Canada; Plan and oversee event activations; Build relationships with event organizers, community partners, and vendors; Negotiate non-event partnerships (TV, content, sports); Research paid digital marketing opportunities; Collaborate on global marketing campaigns; Manage social media influencer partnerships; Identify emerging LGBTQ+ cultural trends; Source and assess vendors for merchandise; Coordinate multiple marketing projects independently; Address challenges during live events; Represent the brand at events.
Seniority
Mid-level (4-5 years experience)