Marketing Analyst
Core
Marketing Analyst driving data-informed decisions for a fast-growing social video streaming product with 10M+ downloads.
Role type
Marketing Analyst
Builds
Social video streaming products using peer-to-peer audio/video technology
Domain
Social media / Video streaming / Mobile apps
Deliverable
dashboards & analysis
Required skills
SQL, Python (pandas, numpy, statsmodels), cohort analysis, funnel analysis, A/B testing, marketing metrics (CAC, LTV, ROAS, Retention)
Preferred skills
MMP experience, ML models (churn prediction, LTV forecasting), mobile analytics (Amplitude, Mixpanel)
Responsibilities
End-to-end marketing analytics from data to insights; Conduct cohort and funnel analysis on user behavior; Execute end-to-end A/B testing; Analyze ad campaign effectiveness across Facebook, TikTok, Google Ads, Snapchat, ASA; Perform strategic ad hoc research for C-level stakeholders
Seniority
Junior to Mid-level, hands-on IC
