Insights & Thought Leadership Manager
Core
Transform raw data and research findings into clear, credible, and compelling thought leadership content (blogs, reports, presentations) that shapes how senior leaders think about measurement and commercial decision-making.
Role type
Manager, thought leadership & insights
Builds
Blog posts, LinkedIn posts, research reports, whitepaper sections, executive presentations, and reusable evidence packages
Domain
Commercial analytics, measurement, and intelligent growth
Deliverable
product features
Required skills
Data storytelling, content creation, research design, visual data communication, argument refinement, cross-functional collaboration
Preferred skills
Framework development, hypothesis formulation, evidence synthesis
Technologies
None stated
Responsibilities
Produce first drafts of blog posts, LinkedIn posts, research reports, whitepaper sections, and executive presentations; Revise arguments to improve clarity, differentiation, evidence, and executive resonance; Identify important questions about commercial decisioning and modern measurement; Translate broad themes into focused research questions, hypotheses, and evidence plans; Develop compelling charts, graphs, tables, and evidence summaries; Connect findings across sources to create reusable evidence packages
