Senior Product Manager (responsible for Tier 1 geography)
Core
Own the commercial performance and player journey for a dedicated Tier 1 market (GEO) across multiple iGaming brands, driving growth through data-driven product decisions and funnel optimization.
Role type
Senior Product Manager (Market Ownership)
Builds
Player acquisition, activation, deposit, and retention journeys; promotional offers; cross-sell strategies for casino and sportsbook.
Domain
iGaming / Online Gambling
Deliverable
product features
Required skills
Product management in iGaming, commercial metrics ownership (GGR, NGR, LTV), player lifecycle management, funnel optimization, A/B testing, competitor analysis, cross-functional collaboration
Preferred skills
Multi-GEO product management, payment conversion optimization, VIP player lifecycle mechanics, regulated environment experience
Technologies
A/B testing tools, analytics platforms, CRM systems
Responsibilities
Monitor and improve key business KPIs (GGR, Retention, Churn); optimize registration, activation, and deposit funnels; adapt product experiences for different traffic channels; run A/B tests to validate hypotheses; conduct competitor and market research; collaborate with Marketing, CRM, Payments, and Casino teams to drive player engagement.
Seniority
Senior, hands-on IC
