Digital Content Specialist
Core
Create engaging digital content (web pages, blogs, short videos) to shape the UTS College brand story and improve AI/SEO visibility.
Role type
Digital Content Specialist (hands-on IC)
Builds
Website pages, blog articles, short-form video content, and third-party platform listings for UTS College.
Domain
Higher Education / Digital Marketing & Content
Deliverable
product features
Required skills
SEO content principles, on-page optimization, video scripting and editing, interviewing, data analysis (GA4, LLM reporting), content auditing, storytelling
Preferred skills
GEO/AEO knowledge, experience with AI-powered search impact
Technologies
GA4, LLM platforms, video editing tools
Responsibilities
Write and publish new website pages based on search and business priorities; Rewrite and optimize existing pages for engagement and conversion; Create short videos including scripting, filming, and editing; Translate SEO/GEO audit findings into a content production plan; Conduct content audits across website and external platforms; Collaborate with stakeholders to source accurate information for content.
Seniority
Mid-Senior, hands-on IC