Product Marketing Lead
Core
Drive growth in mid-market and enterprise segments for an AI-driven third-party screening platform in the due diligence and risk intelligence market.
Role type
Product Marketing Lead (B2B SaaS)
Builds
AI-driven due diligence and risk intelligence platform
Domain
RegTech, FinTech, Enterprise Software, Governance, Risk, and Compliance (GRC)
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, Account-Based Marketing (ABM), competitive analysis, product positioning, sales enablement, analyst relations, customer advisory board management
Preferred skills
RegTech, FinTech, compliance, risk management, legal technology experience, high-growth SaaS company background
Technologies
marketing automation platforms, CRM systems, sales enablement tools
Responsibilities
Partner with Product Managers to translate AI capabilities into business value propositions; Conduct customer and market research to inform strategies; Develop competitive positioning and messaging frameworks; Execute product launch campaigns and create sales enablement materials; Build advocacy programs and manage analyst relations; Develop customer advisory board initiatives
Seniority
Senior, hands-on IC
