KM - Paid Ads Video Editor (UGC & Performance Creative)
Core
Edit high-performing direct-response video ads (UGC, compilation, short-form) for Meta, TikTok, and YouTube Shorts using raw creator content to drive conversions.
Role type
Paid Ads Video Editor (Performance Creative)
Builds
Short-form video ad creatives for social media platforms
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> production video ad creatives
Required skills
Direct-response video editing, UGC/influencer content editing, Adobe Premiere/Final Cut/CapCut/Descript, Meta ad structure knowledge, storytelling, retention pacing, conversion-optimized formatting
Preferred skills
eCommerce/beauty/DTC brand experience, template library creation, creative analysis, multi-platform adaptation (TikTok/IG Reels/Shorts)
Technologies
Adobe Premiere, Final Cut, CapCut, Descript
Responsibilities
Edit UGC and hybrid-style ads from raw clips; create compilation ads blending multiple creators; build multiple ad variations for A/B testing; apply direct-response structures (Hook/Problem/Solution/CTA); add captions, headlines, sound effects, and music; optimize visual pacing for retention; collaborate with creative directors and media buyers; manage creative assets and edit files.