PROMOTOR(A)
Core
Promote brand visibility and execute merchandising actions at retail points of sale.
Role type
Promoter (Merchandising Associate)
Builds
Product visibility and brand presence in retail environments
Domain
FMCG / Retail
Deliverable
product features
Required skills
route execution, product restocking, shelf management, inventory checks, competitor monitoring, client relationship management, data reporting
Preferred skills
none stated
Technologies
OperaKof
Responsibilities
Visit assigned retail routes to ensure product coverage and correct display; restock products in gondolas, refrigerators, and racks; maintain product placement, hygiene, and expiration dates; update merchandising materials like banners and displays; monitor competitor actions and report to management; train and guide clients on proper product exposure; negotiate additional display points; attend commercial meetings for goal alignment; report market and competitor data via the OperaKof system.