Content & Communications Marketing Manager - Germany (m/w/d)
Core
Develop and execute the local content and communications strategy for Pennylane in the German market, translating complex financial and product topics into compelling content for SMEs and accounting firms.
Role type
Senior B2B Content & Communications Manager
Builds
Localized content assets, sales enablement materials, and brand narratives for the German market
Domain
FinTech / Accounting Software / B2B SaaS
Deliverable
product features
Required skills
Native German, professional English, B2B content strategy, product marketing, storytelling, content operations, cross-functional collaboration
Preferred skills
Building a brand in a new market, content repurposing, AI tools for content creation
Responsibilities
Develop LinkedIn content and editorial calendars, create case studies and customer stories, produce lead magnets and newsletters, support podcast development, create sales enablement materials, manage content processes and external partners
Seniority
Senior, hands-on IC