Product Marketing Manager
Core
Drive trial, adoption, and utilization of Zeller's payments, POS, and financial services products through go-to-market strategy and campaigns.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, value props, and GTM campaigns for payments and financial services products.
Domain
Fintech / Payments / Financial Services
Deliverable
product features
Required skills
Product positioning and messaging, Go-to-market planning, Campaign execution, Product analytics interpretation, Customer insight gathering, Cross-functional collaboration, Growth mindset, Project management
Preferred skills
Fintech or banking industry experience, B2B product experience
Technologies
None explicitly listed
Responsibilities
Develop product positioning and value propositions; Lead go-to-market planning and launches; Partner with marketing teams on acquisition and lifecycle campaigns; Collaborate with product managers on analytics and upsell opportunities; Gather merchant insights via surveys and calls; Create marketing assets with design teams; Track adoption and optimize for growth; Analyze competitor products; Support sales enablement.
Seniority
Mid-level, hands-on IC
