Digital Content Coordinator
Core
Support the implementation and planning of inspiring branded content across all digital touchpoints to engage customers and help Australians to Drink Better.
Role type
Digital Content Coordinator (Social Media & Content Marketing)
Builds
Social media content, influencer activations, trade plan campaigns, and community engagement across Instagram, TikTok, and Facebook.
Domain
Retail (Alcohol/Drinks) + Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation (video/stills), copywriting, community management, influencer coordination, campaign execution, performance reporting, budget management, AI tool adoption
Preferred skills
Experience in retail/drinks/fashion/lifestyle brands, familiarity with Australian social media landscape, proficiency in Sprout Social, experience with CapCut/Canva/Figma
Technologies
Instagram, TikTok, Facebook, CapCut, Canva, Figma, Sprout Social, Coupa, Gemini, ChatGPT, Claude
Responsibilities
Support the Content Specialist in executing the social media calendar; Lead production planning, iPhone video/stills capture, social editing, and copywriting; Oversee channel uploads, daily management, and community engagement; Assist with influencer activations and agency management; Support trade plan campaigns; Deliver weekly/monthly performance reporting; Manage monthly team invoicing and budget tracking.
Seniority
Mid-level, hands-on IC