CDP Consultant
Core
Strategic consultant helping organizations unlock customer data value through Customer Data Platforms (CDPs), specifically Adobe Real-Time CDP, to enable audience activation and personalization.
Role type
Senior IC CDP Consultant
Builds
Scalable CDP use cases for audience activation, personalization, and cross-channel engagement
Domain
Marketing Technology / Customer Data Platforms
Deliverable
product features
Required skills
CDP strategy, Adobe Real-Time CDP configuration, identity resolution, data governance, data modeling, segmentation, channel activation, stakeholder management, requirements translation
Preferred skills
Adobe Experience Platform (AEP), Adobe Tags (Launch), Google Analytics, Customer Journey Analytics, Tableau, PowerBI, marketing automation, A/B testing
Technologies
Adobe Real-Time CDP, Adobe Experience Platform, Adobe Tags, Google Analytics, Tableau, PowerBI
Responsibilities
Lead discovery sessions and stakeholder interviews to identify CDP use cases; Translate business requirements into technical specifications for data ingestion and activation; Define activation strategies across paid media, email, SMS, and web; Partner with engineering teams on solution design; Provide hands-on guidance to client teams on operationalizing CDP capabilities.
Seniority
Senior, hands-on IC