Growth Marketing Manager, AI Visibility & Organic Demand
Core
Drive organic demand and AI visibility for a SaaS platform serving small home service businesses by identifying and executing high-impact opportunities across off-site organic channels.
Role type
Growth Marketing Manager (AI Visibility & Organic Demand)
Builds
Strategic content and presence on platforms where AI models source signals (Reddit, LinkedIn, YouTube, forums) to increase citation frequency and qualified traffic.
Domain
SaaS / Home Services / AI Search
Deliverable
production ML models | product features | dashboards & analysis
Required skills
AEO/GEO strategy execution, AI tool automation, SEO fundamentals, content strategy for growth channels, AI visibility monitoring, structured prioritization frameworks, cross-functional collaboration
Preferred skills
NLP concepts, structured data, A/B testing, demand generation workflows
Technologies
Profound, GrackerAI, Ahrefs, Google Search Console, GA4, LLMs, Reddit, LinkedIn, YouTube
Responsibilities
Identify and prioritize new organic growth opportunities using frameworks like ICE scoring; Design and run AEO/GEO experiments to test content formats and AI citation strategies; Monitor AI visibility scores, citation frequency, and share of voice across competitors and AI platforms; Build playbooks for off-site organic demand generation in a post-AI search world; Partner with Organic Search and PLG teams to align off-site tactics with on-site foundations and product-led growth experiments.
Seniority
Mid-Senior, hands-on IC
