Senior Product Manager (Senior Customer Journey Expert), Credit Cards - 12 months contract
Core
Lead the strategic overhaul of ING's in-life credit cards engagement strategy, redesigning eMOB and lifecycle programs to drive activation, usage, retention, and customer value.
Role type
Senior Product Manager (Customer Journey Expert)
Builds
Customer engagement programs and credit card propositions
Domain
Financial Services / Credit Cards
Deliverable
product features
Required skills
Credit cards domain expertise, portfolio management, customer strategy, commercial analysis, stakeholder management
Preferred skills
Experience with interchange reform, data-driven decision making
Responsibilities
Lead strategic overhaul of in-life credit cards engagement strategy, Redesign and optimise eMOB and lifecycle engagement programs, Develop and deliver proposition enhancements, Partner across Product, Marketing, Data, Digital and Operations, Use customer insights and market trends to shape portfolio strategy