Marketing & Communications Director
Core
Shape marketing and communications strategy for a fast-growing dual-use technology business, translating complex technical products into compelling stories for customers and stakeholders.
Role type
Marketing & Communications Director (Strategic Leadership & Execution)
Builds
Brand visibility, market positioning, and qualified inbound interest through multi-channel campaigns and events.
Domain
Dual-use technology (defense, aerospace, security)
Deliverable
product features
Required skills
Marketing strategy development, brand positioning, content planning, PR and media relations, event management, partner campaign coordination, agency/contractor management, digital content oversight, cross-functional collaboration, campaign performance tracking
Preferred skills
Experience marketing complex technical products, defense/aerospace industry background, early-stage startup experience, international product launch experience, additional European language proficiency
Technologies
Social media platforms, content management systems, digital marketing tools
Responsibilities
Develop and execute overall marketing strategy with measurable KPIs; Refine company positioning and brand identity; Lead content production for social media, website, and leadership profiles; Manage PR, media relations, and journalist relationships; Plan and coordinate industry exhibitions and events; Develop joint marketing initiatives with strategic partners; Brief and manage external contractors and agencies; Coordinate website updates and digital content; Collaborate with Business Development and Product teams on customer-facing materials; Track campaign performance and optimize marketing investment; Build foundations for a scalable marketing function
Seniority
Director, strategic leadership with hands-on execution