Director of Social Media
Core
Strategic leader shaping Sierra Club's social media presence to drive campaign wins, engagement, and brand objectives through data-driven audience segmentation and cohesive public narratives.
Role type
Director of Social Media
Builds
Social media strategies, systems, and processes for an environmental advocacy organization
Domain
Environmental advocacy / Climate justice / Non-profit communications
Deliverable
product features
Required skills
Team management, project management, platform management, data analysis, audience segmentation, content strategy, stakeholder management, trend analysis, metrics adaptation
Preferred skills
Understanding of climate and environmental issues, knowledge of social movement narratives
Technologies
Social media platforms, marketing technologies, analytics tools
Responsibilities
Manage a team of up to 6 employees, advocate for social media strategies, build and manage collaboration systems, serve as a strategic partner to internal stakeholders, adapt strategies based on metrics
Seniority
Director, strategic leadership & team management