credit card bill payments growth
Core
Drive overall growth of credit card bill payments on the CRED platform, including member acquisition, resurrection, and multi-card adoption.
Role type
Senior Growth Manager (Payments)
Builds
Credit card bill payment flow, campaigns, and personalization models for the CRED app.
Domain
Fintech / Consumer Payments
Deliverable
product features
Required skills
user growth strategy, category management, data analysis, A/B testing, cross-functional program management, campaign design, merchandising strategy, stakeholder alignment
Preferred skills
experience in high-frequency consumer transactions, management consulting, investment banking, or fintech strategy
Technologies
A/B testing frameworks, data analytics tools, personalization models
Responsibilities
Own key input levers for acquisition and multi-card adoption; track and report on metrics daily/weekly/monthly; execute across the bill-pay funnel (discovery, reminders, payment, retry); design and run campaigns to drive adoption; partner with product and data science to build personalization models; bring data-backed narratives to cross-functional discussions.
Seniority
Senior, hands-on IC