Manager, Content Marketing, EMEA
Core
Own and scale Airwallex's global growth and demand generation content engine, translating complex fintech capabilities into conversion-oriented content.
Role type
Manager, Content Marketing (Growth/Demand Gen)
Builds
Global content strategy, SEO assets, gated content, and product narratives for B2B fintech customers.
Domain
Fintech / Global Payments / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Growth content marketing, demand generation, SEO strategy, technical writing, data analysis, cross-functional partnership, team management, experimentation
Preferred skills
B2B/SaaS/fintech experience, additional languages (French, Italian, Spanish, German, Hebrew), technical product knowledge
Technologies
Webflow, WordPress, GSC, GA4, Ahrefs
Responsibilities
Build Growth Content Marketing as a global discipline; Own end-to-end demand gen content strategy; Write and edit SEO pillar pages, ebooks, whitepapers, and one-pagers; Partner with Product Marketing to translate features into sellable content; Optimize content based on performance data; Manage freelancers and agencies.
Seniority
Manager, hands-on IC with team leadership