Web Marketing Manager
Core
Own web content strategy, messaging, execution, and optimization to shape the website into a high-performing marketing channel that supports measurable business outcomes.
Role type
Senior individual contributor web marketing manager
Builds
High-impact digital experiences, campaign landing pages, and multi-page website initiatives
Domain
B2B SaaS / AdTech / MarTech
Deliverable
product features
Required skills
Web content strategy, conversion-focused copywriting, SEO, web analytics, information architecture, UX principles, CMS management (WordPress/HubSpot), AI-enabled workflows
Preferred skills
Multilingual content localization, B2B SaaS/AdTech/MarTech domain experience, tools like Crazy Egg/Semrush, AI platforms like ChatGPT
Technologies
WordPress, HubSpot, Crazy Egg, Semrush, ChatGPT
Responsibilities
Develop website messaging and content strategies aligned with business objectives; Write compelling, conversion-focused web copy; Independently manage web initiatives from concept through launch; Collaborate with designers and developers to bring new experiences to life; Use web analytics and SEO insights to improve content and user experience; Support monthly and quarterly website reporting; Partner with regional teams on multilingual content and localization initiatives; Explore and implement AI-enabled workflows to improve content creation and performance
Seniority
Senior, hands-on IC