Content Marketing Manager
Core
Lead content strategy and drive measurable business outcomes (awareness, engagement, bookings, revenue) for Australia's leading travel and tourism portfolio.
Role type
Senior Content Marketing Manager (Strategy & Performance)
Builds
Content strategy, governance, and processes across digital, social, and emerging channels for NRMA Parks & Resorts
Domain
Travel, Tourism, Hospitality
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy leadership, stakeholder management, commercial acumen, data-driven decision making, process establishment, cross-functional alignment, performance optimization
Preferred skills
Travel/tourism/hospitality industry experience, understanding of Australian travel trends and traveler behavior, experience with creators and emerging channels
Responsibilities
Lead content strategy across all channels, drive content performance and optimization, align and influence stakeholders, establish governance and processes, turn customer insights into strategic action, identify opportunities to grow engagement and revenue, lead content innovation, own content planning and reporting
Seniority
Senior, hands-on IC