Swatch Digital Marketing Specialist
Core
Create, shoot, edit, and schedule engaging social media content (Reels, Stories) and execute digital advertising campaigns to grow online communities and drive sales for Swatch's retail and e-commerce channels in Australia and New Zealand.
Role type
Digital Marketing Specialist (Social Media & Performance)
Builds
Social media content, digital ad campaigns, e-commerce website content, and newsletters for Swatch's retail and e-commerce channels.
Domain
Retail / Consumer Goods (Luxury Watches)
Deliverable
product features
Required skills
Social media content creation, digital advertising (Meta, Google), SEO/SEM, Adobe Photoshop, Adobe Premiere Pro, e-commerce content management, CRM campaign support, data analysis and reporting
Preferred skills
Experience in retail or consumer goods, experience with iPhone and DJI Osmo Pocket 4 for content creation
Technologies
Meta Business Suite, Google Analytics, Adobe Photoshop, Adobe Premiere Pro, Google Ads, Meta Ads
Responsibilities
Create and schedule social media content (Reels, Stories), develop content calendars, execute and optimize digital ad campaigns, maintain e-commerce website content, manage newsletters and CRM campaigns, support retail marketing initiatives, monitor and analyze digital performance
Seniority
Mid-level (4+ years experience)