Recruitment Marketing Lead
Core
Drive talent attraction and employer brand activation for a global EdTech platform by bridging hiring goals with creative marketing campaigns, events, and community partnerships.
Role type
Senior Recruitment Marketing Lead (Talent Acquisition)
Builds
Qualified candidate pipelines for Engineering, Data/AI, Design, and Commercial teams through events, campaigns, and platform optimization.
Domain
EdTech / Online Language Learning / Talent Acquisition
Deliverable
product features
Required skills
Recruitment marketing strategy, talent event planning, paid media management, Glassdoor reputation management, stakeholder collaboration, data-driven decision making, creative campaign ideation, briefing for content teams, LinkedIn advertising, job board management.
Preferred skills
Employer brand activation, employee advocacy, university/graduate program experience, technical stakeholder management, AI tool proficiency.
Technologies
LinkedIn Ads, Glassdoor, Job Boards, Niche Talent Platforms, AI tools.
Responsibilities
Build attraction plans for priority tech chapters; partner with TA and hiring leaders to define talent audiences; brief Brand and Employer Brand on campaigns and content; plan and deliver talent events (meetups, conferences, sponsorships); manage Glassdoor strategy including review responses and profile improvements; coordinate paid and organic recruitment campaigns; optimize the careers page candidate journey; measure campaign and event impact via KPIs.
Seniority
Senior, hands-on IC
