SEO & CRO Specialist- South Bank, QLD
Core
Drive organic growth and conversion for a luxury travel brand through SEO, AI Answer Engine Optimisation (AEO), and Conversion Rate Optimisation (CRO) strategies.
Role type
SEO & CRO Specialist
Builds
Organic search visibility, AI-optimized content, and high-converting digital assets for travel customers
Domain
Travel / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, AEO, CRO, A/B and multivariate testing, keyword research, technical SEO, data analysis, copywriting
Preferred skills
GA4, Google Search Console, Ahrefs, Fullstory, Optimizely, AI tools for workflow
Technologies
GA4, Google Search Console, Ahrefs, Fullstory, Optimizely
Responsibilities
Conduct competitor analysis; design and evaluate A/B and multivariate testing programs; implement improvements to increase enquiry conversion rates; report on SEO, AEO, and CRO performance; develop and execute SEO and AEO strategies; conduct keyword research and content gap analysis; use behavioural insights to identify friction points; optimise on-page elements including metadata and structured data; draft SEO and AEO-focused content; analyse customer funnels and website behaviour; monitor and improve technical SEO performance; track and report on organic search performance
Seniority
Mid-level, hands-on IC