Business Analytics- Paytm Gold | Experience : 5-7 yrs
Core
Senior Business Analyst owning end-to-end data-driven growth for Paytm's Digital Gold & Silver wealth products, focusing on acquisition, retention, churn, revenue, and GMV.
Role type
Senior Business Analyst (Growth & Analytics)
Builds
Growth recommendations, cohort/retention frameworks, campaign efficacy models, and forecasting/scenario models for GMV and revenue.
Domain
Fintech / Digital Wealth / Consumer Internet
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL (advanced), Python (pandas, numpy), Data Modeling (dimensional, star/snowflake), Cohort Analysis, Funnel Analysis, LTV Modeling, Attribution Methodologies, A/B Testing, Statistical Testing, Regression, Segmentation, Clustering, Tableau/Power BI, Google Analytics/CleverTap/Mixpanel
Preferred skills
Wealth/investments product experience, SIP/recurring-payment analytics, Pricing/Unit-economics analysis, Mentoring
Technologies
Trino, Presto, Hive, Redshift, BigQuery, Python, pandas, numpy, Tableau, Power BI, Superset, Google Analytics, CleverTap, Mixpanel, Amplitude, Firebase
Responsibilities
Drive data-led growth across acquisition, retention, churn, revenue, and GMV lifecycle; Build and track key business metrics, dashboards, and analytical models; Diagnose churn drivers and recommend structural fixes; Measure and optimize campaign efficacy and attribution; Partner with Product, Marketing, and Growth teams to convert insights into outcomes.
Seniority
Senior, hands-on IC
