Content Manager, Reverse Mortgage
Core
Build and manage an always-on content engine to grow EQ Bank's reverse mortgage business across broker and direct-to-consumer channels, translating complex product information into audience-specific content.
Role type
Content Manager (Financial Services)
Builds
Written, digital, and traditional content assets for the reverse mortgage decision system
Domain
Canadian Banking / Reverse Mortgages
Deliverable
product features
Required skills
Content strategy, editorial leadership, content calendar management, audience segmentation, product positioning, cross-functional collaboration
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and maintain an integrated reverse mortgage content strategy; Own the annual and rolling content calendar; Build distinct content plans for homeowners, brokers, and influencers; Translate product positioning into editorial priorities; Balance foundational education with campaign and conversion content; Partner with Marketing, Sales, Product, and Compliance teams
Seniority
Mid-level, hands-on IC