CareerPlan

PR Account Manager

Sydney, New South WalesFull-time2026-10-08 → 2026-10-22
Hybrid

Core

Manage day-to-day momentum for corporate and consumer communications across automotive, education, and financial services sectors.

Role type

PR Account Manager

Builds

Earned media coverage and public narratives for diverse client portfolios

Domain

Public Relations / Media Relations

Required skills

media relations, story development, data analysis, client management, media monitoring, copywriting, project management

Preferred skills

agency experience, sector knowledge, commercial awareness

Technologies

none stated

Responsibilities

Drive day-to-day momentum across press office and campaign activity; Develop and pitch timely, relevant stories across motoring, lifestyle, education, economics, business, consumer trends and the wider news agenda; Translate data, expert commentary, product news and complex issues into clear, credible and compelling media narratives; Build strong relationships with journalists and proactively identify opportunities to insert clients into the right conversations at the right time; Monitor the media landscape closely, spotting emerging issues, competitor activity and proactive angles that can create earned attention for clients; Draft and review PR materials including media releases, pitches, briefing notes, media lists, coverage updates, reports and client communications; Work closely with senior team members, junior team members and specialists across media, creative and strategy to deliver integrated, high-impact PR work.

Seniority

Mid-level, hands-on IC