Social Strategist
Core
Develop and execute strategic social media plans to enhance brand awareness, engagement, and digital presence for clients.
Role type
Social Strategist
Builds
Social media campaigns and strategies for global brands
Domain
Digital marketing / Social media
Deliverable
product features
Required skills
Social media strategy development, content creation and curation, campaign planning and execution, social listening and trend analysis, analytics and reporting, familiarity with social platforms (Instagram, TikTok, LinkedIn, etc.), data analysis, project management
Preferred skills
Experience with influencer/creator partnerships, understanding of internet culture
Technologies
Meta Business Suite, Sprout, Google Analytics, TikTok Analytics
Responsibilities
Develop comprehensive social media strategies aligned with client marketing objectives; Collaborate with creative teams to produce engaging content; Plan and execute campaigns across multiple platforms; Monitor channels for trends and insights; Track campaign performance and generate reports; Stay updated on industry trends and platform updates
Seniority
Mid-level (3–5 years experience)