Senior Manager, Web Strategy
Core
Align marketing strategies with cross-functional departments to ensure the web presence functions as a growth engine that drives visitors toward becoming customers.
Role type
Senior Manager, Web Strategy
Builds
A flexible library of reusable components and cohesive brand experiences for Xero's digital front door.
Domain
SaaS / Digital Product Management
Deliverable
product features
Required skills
Web production, digital product management, marketing technology, user journey optimization, backlog prioritization, CMS content modeling, design quality assurance, analytics platforms, conversion rate optimization, Figma, Jira
Preferred skills
Bridging design and code, stakeholder alignment
Technologies
HTML, CSS, CMS models, Figma, Jira
Responsibilities
Optimising user journeys and mapping personas to reduce bounce rates; Prioritising the web backlog to balance new marketing features against technical debt; Evolving the CMS content model and championing component-based design; Conducting design quality assurance before launch.
Seniority
Senior, hands-on IC with strategic alignment
