Marketing Officer
Core
Manage social media platforms, generate leads, and support student enrollment for an international education brand.
Role type
Marketing Officer (Education)
Builds
Student enrollment and brand awareness for Think Academy
Domain
Education / EdTech
Deliverable
product features
Required skills
lead generation, CRM management, data analysis, event organization, customer communication
Preferred skills
graphic design, video editing
Responsibilities
Manage social media platforms (WeChat, Red) to generate leads; Provide course information to inquiries via multiple channels; Follow up on new leads from marketing activities; Update lead and student information in CRM; Collaborate with mentor and admin teams to support students and parents; Organize online and onsite marketing events; Collect student and parent feedback; Analyze channel data and execute optimization solutions.