Account Coordinator, Media Relations
Core
Support the development and execution of media relations strategies for health, wellness, fitness, and performance brands.
Role type
Account Coordinator, Media Relations
Builds
Media relations strategies, press materials, media coverage reports, client events
Domain
Health, wellness, fitness, and performance marketing
Deliverable
client delivery
Required skills
media relations instincts, writing, communication, organizational skills, media outreach, event support, media list management, research
Preferred skills
passion for storytelling, relationships with media, health/wellness/fitness background
Technologies
Asana, Google Suite, Notion, Slack, HARO, MuckRack, Press Hook, QUOTED, TV Eyes, Associated Press Stylebook
Responsibilities
Assist in developing and executing media relations strategies and campaigns; Draft and distribute press materials including pitches, press releases, and media alerts; Conduct media outreach to secure placements in print, digital, and broadcast outlets; Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube; Design and support client events while hosting media and VIPS; Monitor media coverage and create client-ready reports and recaps; Maintain and update media lists and databases; Support client account teams with research, administrative tasks, and meeting prep
Seniority
Entry-level to Junior (1-3 years experience)
