Senior Officer, Branch Relationship Manager, Current Account, Consumer Banking Group
Core
Acquiring and managing Emerging Affluent and Affluent customers to drive Current Account growth and maximize product penetration through cross-sell and up-sell of banking products.
Role type
Senior IC branch relationship manager (consumer banking)
Builds
Current Account portfolios, digital banking adoption, and wealth/savings products for affluent segments
Domain
Consumer Banking / Retail Banking
Deliverable
product features
Required skills
Customer acquisition, relationship management, sales, local market knowledge, compliance, risk management
Preferred skills
AMFI, IRDAI, FEDAI, BCSBI certifications
Technologies
Internet Banking, Mobile Banking, POS/Android POS, QR & Soundbox solutions, Sweep-in/Sweep-out, Fixed Float Deposit structures
Responsibilities
Source and onboard new-to-bank affluent clients within the branch catchment area; Promote Corporate Internet Banking, Mobile Banking approvals, Cash Management Services, Bulk Payment Solutions, POS/Android POS, QR & Soundbox solutions, Sweep-in/Sweep-out and Fixed Float Deposit structures; Increase product penetration through Debit Cards, Collection Solutions, Transaction Banking products, and Wealth & Premium Savings propositions; Build and execute an acquisition pipeline through self-sourcing, referrals, branch walk-ins, local area prospecting, corporate engagement activities, and community networking; Deepen relationships with existing customers to improve wallet share, customer retention, and balance growth; Drive activation and utilization of digital channels including Internet Banking, Mobile Banking, Online Mutual Funds, Debit Cards, and other e-channel solutions; Enhance Savings Book growth and acquire new-to-product customers to improve portfolio profitability and coverage; Ensure compliance with internal policies, regulatory requirements, risk management guidelines, and customer due diligence processes during onboarding; Deliver exceptional customer service while maintaining service standards and ensuring efficient operational workflows, including doorstep banking services.