VP / AVP, Digital Engagement Enablement & Insights Specialist, Consumer Banking Group
Core
Lead digital engagement enablement and insights for consumer banking by governing processes, analyzing market trends, and partnering with data teams to improve customer conversion.
Role type
VP/AVP Digital Engagement & Insights Specialist
Builds
Customer engagement processes, digital engagement tools, and data-driven insights for regional markets
Domain
Consumer Banking / Wealth Management
Deliverable
dashboards & analysis
Required skills
stakeholder management, market research, process governance, data analysis, sales enablement, requirement translation, framework development, Excel proficiency
Preferred skills
Wealth Management experience, Campaign Management, Sales Enablement, Business Transformation
Technologies
Excel, Data Manipulation, Ideas Central platform
Responsibilities
Conduct competitor scans and regional research to identify engagement trends; govern client engagement processes and track performance; partner with Data Chapter to develop propensity models and segmentation; monitor adoption of digital engagement tools and platforms; synthesize feedback into actionable insights for Front Office and Product Managers.
Seniority
VP/AVP, strategic leadership with hands-on execution