VP / AVP, Digital Engagement Enablement & Insights Specialist, Consumer Banking Group
Core
Lead digital engagement enablement and insights for consumer banking, improving execution, processes, and data capabilities to drive customer conversion and campaign performance.
Role type
Senior leadership specialist in digital engagement enablement and insights
Builds
Regional client engagement campaigns, digital engagement activities, and sales enablement frameworks
Domain
Consumer Banking / Wealth Management
Deliverable
product features | dashboards & analysis
Required skills
stakeholder management, competitor analysis, process governance, performance tracking, data synthesis, requirements translation, platform adoption monitoring, sales enablement strategy
Preferred skills
Wealth Management, Campaign Management, Sales Enablement, Business Transformation
Technologies
Excel, Data Manipulation, Ideas Central
Responsibilities
Conduct competitor scans and regional research to identify engagement trends; govern and improve client engagement processes and campaign execution; partner with Data Chapter to develop targeting and segmentation capabilities; monitor adoption and effectiveness of sales enablement platforms; synthesize insights into actionable improvements for cross-functional teams
Seniority
Senior, hands-on IC with strategic oversight