AVP, Specialist, Digital Product Management, Consumer Banking
Core
Lead digital transformation, customer acquisition, and O2O transformation initiatives for the Consumer Banking business to enhance onboarding and drive new-to-bank customer engagement.
Role type
Senior Digital Product Manager (Consumer Banking)
Builds
Digital onboarding experiences, O2O customer relationship management platforms, and data-driven acquisition strategies.
Domain
Consumer Banking / Digital Transformation
Deliverable
product features
Required skills
Digital Product Management, Agile Project Management, Data Analysis, Customer Acquisition Strategy, O2O Transformation, Project Governance, Risk Management, Stakeholder Collaboration, UX Design, Adobe Analytics
Preferred skills
AI knowledge, Digital Onboarding experience, Wealth products & sales process knowledge
Technologies
Adobe Analytics, AI-driven platforms
Responsibilities
Define product roadmap for consumer banking; drive digital acquisition strategies for new-to-bank customers; oversee O2O customer relationship management platform; conduct data analysis and research for actionable insights; manage post-implementation tasks and user training; champion digital transformation and new technology adoption; ensure compliance with regulatory requirements; monitor product performance via control tower.
Seniority
Senior, hands-on IC