SVP, Product Commercialisation Manager, Digital Channel, Global Transacton Services, Institutional Banking Group
Core
Accelerate adoption, utilization, and profitability of DBS IDEAL digital channel for Singapore corporate customers.
Role type
Senior Product Commercialisation Manager
Builds
Digital channel strategy and commercial performance for DBS IDEAL
Domain
Institutional Banking, Digital Channels
Deliverable
product features
Required skills
business strategy formulation, customer lifecycle management, data-led insight generation, commercial dashboard design, KPI definition, stakeholder influence, strategic initiative execution, marketing communication, cross-functional transformation leadership
Preferred skills
familiarity with customer analytics, AI-driven insights, digital engagement strategies
Technologies
DBS IDEAL, Web, Mobile, Host-to-Host, API
Responsibilities
Support formulation and implementation of business strategy and rollout of strategic programmes; Ensure timely planning and management of regular business reviews, budgets, and strategy offsites; Manage unit scorecard process end-to-end and ensure timely business reporting; Design customer activation and engagement strategies across the customer lifecycle; Develop data-led insights to identify business opportunities and response to actionable commercial strategies; Track overall performance of digital channels regularly and ensure any gaps are closely monitored; Lead continuous user discovery to prioritise user needs in backlogs and roadmaps
Seniority
Senior, hands-on IC