Associate/Senior Associate, Digital & Omnichannel Experience, digiWealth, Consumer Banking Singapore
Core
Design and optimize digital and omnichannel customer journeys to acquire and retain retail-wealth customers for investment and insurance products.
Role type
Associate/Senior Associate Digital Product Manager (Omnichannel Experience)
Builds
Digital retail wealth journeys, in-app engagement loops, and phygital lead conversion strategies
Domain
Consumer Banking / Digital Wealth / Singapore
Deliverable
product features
Required skills
digital journey design, growth marketing, data analysis, omnichannel strategy, project management, stakeholder management
Preferred skills
design thinking, user-centric development, dashboard analytics, product optimization
Technologies
analytics tools, dashboards
Responsibilities
Track and analyze digital consumer and wealth trends to identify journey drop-offs; drive customer acquisition and retention through data-driven growth marketing; optimize offline lead generation via digital channels; monitor KPIs and iterate on features to improve satisfaction; collaborate with product teams and Wealth Planning Managers to refine initiatives.
Seniority
Mid-level, hands-on IC