Digital Analytics Lead – Customer Experience
Core
Drive measurement, insights, and digital experience optimization across enterprise public-facing websites, portals, and web applications.
Role type
Senior Digital Analytics Lead (Customer Experience)
Builds
Enterprise measurement standards, event-driven tracking frameworks, executive dashboards, and customer journey analytics.
Domain
Digital Analytics / Customer Experience / Enterprise Web Ecosystems
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Analytics 4 (GA4), Qualtrics, Power BI, SQL, Digital marketing measurement, Attribution methodologies, Customer journey analytics, Conversion optimization, Data visualization, Cookie and privacy compliance
Preferred skills
Tealium, BigQuery, Google Cloud, CDPs, Personalization platforms, AI/GenAI in analytics workflows
Technologies
GA4, Qualtrics, Power BI, Tealium, BigQuery, Google Cloud
Responsibilities
Define and evolve enterprise measurement standards and tracking frameworks; Oversee, configure, manage, and optimize GA4 implementations; Design and manage Voice-of-Customer programs leveraging Qualtrics; Develop/enhance executive and operational dashboards using Power BI; Analyze customer journeys, engagement patterns, and conversion funnels; Explore and implement GenAI-powered analytics capabilities.
Seniority
Senior, hands-on IC with strategic influence